A new standard in children's nutrition
Odi’s range is made for what growing children need: nutrient-dense wholefoods designed to support development from the very start. No synthetic additives. Just real food.
Organic Wholefoods
Transparent Ingredients
Nutritionist Developed
Early nutrition shapes lifelong health
Organic wholefood nutrition for babies starting solids and healthy kids snacks.
Trusted by families — from purees to school days.
Order online. Delivered to your door.
Trusted by families — from purees to school days.
Order online. Delivered to your door.
Organ Blend
Iron for Brain Development
A rich source of iron, alongside key nutrients that enhance absorption, helping fuel brain development & strengthen the immune system.
Omega-3 DHA
Fuels Brain and Vision
Essential fats that contribute to brain development and support healthy vision.
Bone Broth & Collagen
Protein for Growth
Wholefood protein and amino acids to nourish growing bodies and promote healthy gut function.
Organic vegetables
Fibre for Happy Tummies
Natural fibre and antioxidants to aid digestion, maintain gut health and promote overall wellbeing.
Not just approved by a nutritionist – founded by one
Gina Urlich is a clinical nutritionist, nurse, and mum of four who built Odi because she knows all children deserve better. Every recipe is developed with her own family in mind.
Why Odi is different
Designed to deliver nutrient-dense wholefood nutrition without the shortcuts common in typical baby food.
Industry standard pouches
Organic
Partial
Sugar content
4.6g average (max 5g)
12g average (max 20g)
Added sugar
Absolutely not
Yes
Protein
3.8g
1.5g
Ingredient diversity
9 Ingredients
4 Ingredients
Wholefood ingredients
Synthetic free
Partial
Nutritionist founded
*Comparisons are based on internal analysis of publicly available product information across leading baby food pouch brands in New Zealand. Values represent category averages and may vary by product, flavour, and batch. Odi data reflects current formulations at time of publication.
Trusted by families, approved by tiny taste testers.
“Finally, a baby food with ingredients I actually recognise and trust. It feels so good knowing I’m giving my baby real, nourishing food not just something convenient.”
“I bought the brownie for the kids… but ended up eating half of it myself. They love it, I love it, it’s a win for everyone.”
“The excitement when they saw the sprinkles was priceless and as a mum, the peace of mind knowing it’s all natural makes it even better."
Choose Odi
Organic ingredients. Functional nutrition. Founded by a nutritionist.
Every Odi product starts with wholefoods and nutrients that support healthy growth.
Primal wholefoods
Made with organic ingredients children need to thrive
Essential nutrients
Iron, Protein, Omega-3 and Iodine from real food.
Nothing artificial
No synthetic nutrients, preservatives, flavours, fillers or colours.
Designed for growing bodies & minds
Balanced nutrition for early childhood development.
Also available in leading retailers nationwide.
Our trusted retail partners.
Guides for feeding well.
Advice, recipes and insights for raising healthy eaters.
Education
Our Food Heroes: Wholefood Nutrition in Every Bite
The first two years of life are a once-only window of development. A baby’s brain doubles in size in the first year a...
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Education
Myth vs Reality: Does Your Toddler Really Need Cow’s Milk?
For decades, we’ve heard: "Milk does the body good." While cow’s milk can be a nutritious choice for some, it’s not t...
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Education
Navigating the World of Food Allergies and Sensitivities: A Guide for Parents
As we navigate parenthood, one of the most common concerns we encounter is about what to feed our little ones, especi...
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