Nutrition
you can trust

Odi creates nutrient-dense kids food
made from real wholefood ingredients

Organic Wholefoods Transparent Ingredients Nutritionist Developed

Early nutrition 
shapes lifelong health

Organic wholefood nutrition. From purées to school days.

Organ Blend

Iron for Brain Development

A rich source of iron, alongside key nutrients that enhance absorption, helping fuel brain development & strengthen the immune system.

Omega-3 DHA

Fuels Brain and Vision

Essential fats that contribute to brain development and support healthy vision.

Bone Broth & Collagen

Protein for Growth

Wholefood protein and amino acids to nourish growing bodies and promote healthy gut function.

Organic vegetables

Fibre for Happy Tummies

Natural fibre and antioxidants to aid digestion, maintain gut health and promote overall wellbeing.

Organ Blend

Iron for Brain Development

A rich source of iron, alongside key nutrients that enhance absorption, helping fuel brain development & strengthen the immune system.

Omega-3 DHA

Fuels Brain and Vision

Essential fats that contribute to brain development and support healthy vision.

Bone Broth & Collagen

Protein for Growth

Wholefood protein and amino acids to nourish growing bodies and promote healthy gut function.

Organic vegetables

Fibre for Happy Tummies

Natural fibre and antioxidants to aid digestion, maintain gut health and promote overall wellbeing.

Discover the range

A new standard in children's nutrition

Odi’s range is made for what growing children need: nutrient-dense wholefoods designed to support development from the very start.

Our Approach

Not just approved by a nutritionist – founded by one

Gina Urlich is a clinical nutritionist, nurse, and mum of four who built Odi because she knows all children deserve better.

Meet Gina

Not just approved by a nutritionist – founded by one

The Odi range.

Nutrient-dense food for every stage

Baby Purée Pouches

A revolution in baby food.

Intentionally crafted for babies’ high nutrient needs without the unnecessary sugar.

Shop Puree Pouches ›

Snacks

Everyday favourites, made to nourish.

Playful, delicious bites crafted from organic wholefoods to fuel growing bodies and curious minds.

Find Their Favourites ›

Baby Purée Powders

Now 100% organic and more nutrient dense.

Freeze-dried wholefood powders – just add water!

Shop Purée Powders ›

Family Tubs

Now 100% organic and more nutrient dense.

Freeze-dried superfoods for all ages and stages.

Fuel Your Family ›

Bundles

Curated packs of Odi favourites and best-sellers.

Thoughtfully bundled to save.

Shop Bundles ›

Trusted by families, approved by tiny taste testers.

“Finally, a baby food with ingredients I actually recognise and trust. It feels so good knowing I’m giving my baby real, nourishing food not just something convenient.”

Hannah P.

Auckland

“I bought the brownie for the kids… but ended up eating half of it myself. They love it, I love it, it’s a win for everyone.”

Steph T.

Auckland

“The excitement when they saw the sprinkles was priceless and as a mum, the peace of mind knowing it’s all natural makes it even better."

Michelle K.

Wellington

Real Nutrition for Real Life

“Children really thrive on whole foods and we just need to teach them that from the get-go.”

“The baby food sector offers the greatest potential for making a meaningful impact on health and wellbeing because it all starts with childhood nutrition.”

“Instead of synthetic additives, the range draws heavily on whole foods. It's about laying the groundwork for lifelong health through real, nutrient-dense food.”