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Meet Gina Urlich
Clinical Nutritionist, Nurse & Mother of Four

Founder of Odi Nutrition: New Zealand's trusted nutrient-dense baby food

As a clinical nutritionist and mother of four, I saw firsthand how the baby food industry had lost its way. Highly processed foods, heated to temperatures that destroy natural nutrients, then fortified with synthetic vitamins and preservatives. It didn't sit right with me.

I knew there had to be a better option for babies starting solids, toddlers, and busy families everywhere.

So I created Odi Nutrition: naturally nutrient-dense baby food and toddler meals that harness all the goodness from nature's whole foods. No synthetic shortcuts. No nutrient destruction. Just real food, made in New Zealand, designed to give every child the best start in life.


Our mission? To create the most nutrient-dense baby & kids food in the market. In doing so, we look to empower parents with honest information about baby nutrition while providing convenient, whole food options that make healthy eating easy. Whether you're starting solids, feeding a toddler, or nourishing the whole family.

Signature
Gina Urlich | Clinical Nutritionist (BHSc), Nurse, Mother of Four
New Zealand grass-fed beef and fresh vegetables - locally sourced ingredients for Odi Nutrition baby food

From New Zealand farms to your baby's bowl

Proudly made with local ingredients, freeze-dried in NZ

At Odi Nutrition, we believe the best baby food starts with the best ingredients. That's why we source locally wherever possible - from fresh seasonal vegetables to 100% New Zealand grass-fed beef.

New Zealand grown, seasonally sourced

We work directly with local suppliers to harvest produce at its nutritional peak. Carrots in autumn. Pumpkins in winter. Greens in spring.

Grass-fed beef from NZ farms
Our beef bone broth and beef liver come from ethically raised, grass-fed New Zealand cattle. No hormones, no antibiotics - just the pure, mineral-rich nutrition New Zealand is famous for.

The most advanced freeze-drying in NZ
We partner with New Zealand's leading freeze-drying facilities to lock in nutrients within hours of harvest. The process gently removes water while preserving the cellular structure of whole foods - concentrating nutrients without heat damage or synthetic fortification.

The result?
Nutrient-dense baby food and toddler meals that travel light, store easily, and prepare in seconds. No freezer space required. No preservatives needed. Just real New Zealand food, ready when you are.

While we prioritise local sourcing, some ingredients (like organic quinoa and camu camu) are ethically sourced from trusted international partners when no NZ equivalent exists. Every ingredient, regardless of origin, meets our rigorous nutritional standards.

Gina Ulrich with her children - clinical nutritionist and mother of four, founder of Odi Nutrition New Zealand baby food

Peace of Mind for Parents,
From Parents

Because you deserve to feel confident feeding your little one

The first two years are extraordinary. Your baby goes from babbling to talking, crawling to walking - and every milestone is fuelled by the nutrients they eat.

That's a lot of pressure.

Between starting solids, navigating picky eating, and worrying about iron, zinc, and all the "right" foods, it's easy to feel guilty. Am I doing enough? Are they getting what they need? Is this normal?

We're here to make it easier.

Every Odi product is thoughtfully crafted by clinical nutritionist Gina Urlich, so you don't have to be the expert. We've done the hard work - packing all those vital micro and macro-nutrients into simple, delicious meals that support your child's development at every stage.

From iron-rich first purees for starting solids, to nutrient-dense toddler meals and family boosters, our range is designed to:

✅ Support brain development with natural iron and iodine
✅ Build strong bones with magnesium and calcium
✅ Fuel growing bodies with protein and healthy fats
✅ Give you peace of mind with every single serve

You focus on the cuddles, the mess, the milestones. We'll handle the nutrition.

No guilt. Just goodness.

Meet Gina Urlich | Clinical Nutritionist, Nurse & Mother of Four

Gina Urlich isn't just the face of Odi - she's the reason it exists.

As a qualified Clinical Nutritionist (BHSc) with specialist expertise in women's health and infant nutrition, Gina brings over a decade of clinical knowledge to every recipe. But it's her role as a mother of four that gives her something no textbook can: real, everyday experience feeding little ones.

Credentials you can trust:

  • Bachelor of Health Science (Clinical Nutrition)
  • Registered nurse background
  • Specialist in infant & women's health
  • Mother of four (she uses Odi with her own children)

Gina personally oversees every product development, ensuring each recipe meets the highest nutritional standards - without synthetic vitamins, minerals or preservatives. Her philosophy is simple: real food, real nutrition, no shortcuts.

Beyond product creation, Gina is a trusted voice in New Zealand's infant nutrition space. Through our blog, social media, and educational resources, she provides evidence-based guidance to help parents make informed decisions about their child's diet - from starting solids through to toddler nutrition and beyond.

Because every family deserves advice they can trust from someone who's been there.


Watch Gina's Introduction
Eurofins independent testing logo - Odi Nutrition baby food third-party tested in NZ

Trusted Third Party Testing

Independently certified for safety and quality

When it comes to your baby, "trust us" isn't enough. That's why every Odi product undergoes rigorous independent testing - so you don't have to take our word for it.

Tested by Eurofins, trusted by parents

We partner with Eurofins, one of the world's leading laboratory groups, to independently verify that every batch meets our strict safety and quality standards. From heavy metals to microbiological contaminants, nothing goes unnoticed.

What we test for:
✅ Heavy metals (lead, arsenic, cadmium, mercury)
✅ Microbiological contaminants (salmonella, e.coli, etc.)
✅ Nutritional accuracy (label matches content)
✅ Pesticide residues
✅ Allergen cross-contamination

Why this matters:
Independent testing isn't just about meeting regulations - it's about exceeding them. While some brands rely on supplier certificates, we proactively test every product to ensure what's on the label is exactly what's in the pouch.

Clean, safe, and transparent

We're proud to publish our testing commitment openly. Because when it comes to your child's health, there's no room for compromise.

Odi Nutrition: Clean, Tested, Trusted.