Meet Our Founder - Gina Urlich

Clinical Nutritionist & Mother of Four

As a mum of four and clinical nutritionist, I created Odi with one clear mission, to nourish the next generation with the most nutrient-dense food possible, while supporting you in the everyday moments of feeding your family.

Every product is made from real, organic wholefood ingredients, delivering nutrients as nature intended, not through synthetic shortcuts, but from foods that have supported human health for generations.
This is nutrition you can feel confident in. Honest, transparent, and designed to make things simpler for modern families.

Because early nutrition matters deeply, and together we’re setting a new standard for children’s food.

With love,

Gina Urlich | Clinical Nutritionist (BHSc), Nurse, Mother of Four

Who is Odi

Early nutrition shapes lifelong health

The first two years of life are a once-only window of childhood development.

What your child eats during this time matters more than most baby food reflects.

Every parent wants to feed their children well, but ‘well’ has become an anxiety-laden minefield of conflicting advice and convenient compromise. Parents assume that because something is made for children, it's made well for children. It often isn’t.

There are no minimum requirements for nutrients in baby food. No restrictions on sugar. Most products in the category are formulated for sweetness and shelf life – not for what growing children actually need.

Odi creates the most nutrient-dense baby & kids food from real wholefood ingredients.

The goal is simple:
Give parents confidence that they are providing nutritious food for their children, without adding complexity to their day.
By combining nutrient-dense formulations with convenient formats, Odi helps busy parents deliver high-quality nutrition even on their busiest days.

The impact

A baby’s brain is growing at a pace that’s hard to truly comprehend. In the first year of life alone, it doubles in size. By the age of five, around 80% of brain development has already taken place.

This isn’t just growth in size, it’s the rapid formation of connections. Millions of neural pathways are being built every second, laying the foundations for how a child will see, hear, move, learn, and remember. These early years are when the architecture of the brain is quite literally being shaped.

It’s a short, powerful window where development is not only happening quickly, but is also incredibly sensitive to the environment around them, what they experience, what they’re exposed to, and importantly, how they are nourished.

What we feed our children during this time doesn’t just fill them up. It helps build the very structure of their brain, influencing how those connections form, strengthen, and function over time.

It’s why early nutrition matters so deeply. Because in these foundational years, we’re not just feeding growth, we’re shaping potential.

Trusted Third Party Testing

Uncompromising safety standards.

As a company, our number one value is simple: first, do no harm. It guides every decision we make.

That’s why we don’t just meet food safety requirements, we go beyond them. Every product is developed with a safety-first mindset, supported by rigorous third-party testing and strict regulatory compliance at every stage.

We partner with Eurofins, one of the world's leading laboratory groups, to independently verify that every batch meets our strict safety and quality standards. From heavy metals to microbiological contaminants, nothing goes unnoticed.

Heavy metals (lead, arsenic, cadmium, mercury)
Microbiological contaminants (salmonella, e.coli, etc.)
Nutritional accuracy (label matches content)
Allergen cross-contamination

Why this matters:
Independent testing isn't just about meeting regulations - it's about exceeding them. While some brands rely on supplier certificates, we proactively test every product to ensure what's on the label is exactly what's in the product.