Organic Baby Cereal Tub
Organic Baby Cereal Tub $34.99
1

Why these ingredients matter

Each ingredient is chosen to support healthy growth and brain development.

Organ Blend

Organ Blend

A rich source of highly absorbable heme iron, delivered with its natural cofactors for optimal use in the body. Includes copper and vitamin A to support iron absorption and red blood cell production, plus B vitamins (B12, folate, B2, B6) for energy, growth, and neurological function. Also provides zinc for immune support, appetite, and development. Wholefood iron - with everything it needs to work.

Iron-Vitamin A-Copper
Quinoa

Quinoa

A nutrient-dense whole grain providing plant-based protein, fibre, and essential minerals to support growth and development. Contains all essential amino acids to help build and repair growing bodies, while supporting steady energy and healthy digestion. Gentle, nourishing fuel for little bodies.

Protein-Fiber-Complex Carbohydrates
Chia Seeds

Chia Seeds

A tiny wholefood ingredient packed with fibre and natural fats, adding texture and nourishment to growing bodies. Helps create a soft, gel-like consistency that’s easy to eat, while complementing a balanced blend of nutrients. Small but powerful - simple, nourishing support in every spoonful.

Fiber-Protein-Healthy Fats
Apple

Apple

A gently sweet and crunchy fruit providing fibre and natural energy. Supports healthy digestion while creating a smooth, balanced flavour little ones love. Simple, everyday nourishment.

Fiber
Organic Oats

Organic Oats

A nourishing whole grain rich in fibre and complex carbohydrates to support steady energy and healthy digestion. Provides beta-glucan fibre to help support gut health, while delivering gentle, sustained fuel for little ones.

Soluble fiber
Camu Camu

Camu Camu

A natural fruit source of vitamin C, helping support immune function and overall wellbeing. Contributes to iron absorption while providing antioxidant support to protect growing cells for growing bodies.

Vitamin C

Early Nutrition Shapes Lifelong Health

Carefully selected ingredients such as bone broth, organ blends, and DHA provide the building blocks for healthy growth and brain development, from the very start.

Wholefood ingredient approach Iron, DHA, iodine and magnesium included naturally
Designed for growing bodies Balanced nutrition for early childhood development
Nothing artificial No colours, flavours or preservatives
Clinical nutritionist formulated Founded and developed by nutritionist Gina Ulrich
Founder Signature

Trusted by families who value real nutrition.

“Finally, a baby food with ingredients I actually recognise and trust. It feels so good knowing I’m giving my baby real, nourishing food not just something convenient.”

Hannah. P

Auckland

“I bought the brownie for the kids… but ended up eating half of it myself. They love it, I love it, it’s a win for everyone.”

Steph. T

Auckland

“The excitement when they saw the sprinkles was priceless and as a mum, the peace of mind knowing it’s all natural makes it even better.”

Michelle. K

Wellington

Real nutrition for real families

Questions parents ask

Have questions about ingredients, feeding or storage? Here are answers to the things parents ask most.

Contact

Almost 100% Organic. The Odi range is made with organic ingredients, carefully selected for their nutrient density and purity.

Some ingredients, like kelp harvested from clean New Zealand waters, aren’t technically classified as organic due to their ocean origin, but they are sourced to the same high standard.

Across the range, our bone broths, organ blends, fruits, vegetables, and grains are organic grown without synthetic pesticides or unnecessary inputs.
Every ingredient is chosen with intention: to support nutrient density, soil health, and the future of our food system.

Odi is built on a clinical foundation, using whole, nutrient-dense ingredients to deliver essential nutrients in forms the body can recognise and absorb. No unnecessary sugars, no fillers, no synthetic fortification, just real food, done properly.

All Odi pouches contain 5g or less of sugar per serve, ​​coming naturally from the complex carbohydrates found in vegetables and fruits.
We don’t formulate for sweetness. Instead, we focus on savoury, balanced, and creamy blends that reflect how real food should taste.
No unnecessary sweetness, thoughtfully crafted flavours designed to support your baby’s developing palate from the very beginning.

It starts with ingredients.
Odi is built on nutrient-dense wholefoods, where nutrients exist in their natural matrix to support absorption and real impact in the body.

Each pouch with organ blend provides 30% of the recommended daily intake of iron, alongside naturally occurring cofactors. We include DHA for brain and eye development, fibre for digestion.

Odi products are made to the highest standards, with rigorous testing, strict quality control, and full traceability from ingredient to finished product.
Every ingredient is carefully sourced from trusted suppliers, with a focus on purity, safety, and nutrient integrity. Our products are manufactured in certified facilities and undergo comprehensive testing, including microbiological, nutritional, and safety checks to ensure they meet and exceed regulatory requirements.
When it comes to your child’s nutrition, quality is everything.

4.9
Rated 4.9 out of 5 stars
Based on 30 reviews
Total 5 star reviews: 29
Total 4 star reviews: 0
Total 3 star reviews: 1
Total 2 star reviews: 0
Total 1 star reviews: 0
97%would recommend this product
30 reviews
  • JP
    Jessica P.
    Verified Buyer
    I recommend this product
    How likely are you to recommend Odi to other parents? Extremely Likely
    Rated 5 out of 5 stars
    Yesterday
    Jimmy loves it!

    Third baby, first time purchasing these products. Our boy couldn’t be happier. Love starting his day off the breakfast tub. Very happy

    Odi Nutrition
    15 seconds ago

    Thank you so much for your wonderful review, Jessica! 💛 We're so happy to hear that Jimmy is loving our Organic Baby Cereal Tub and that it's become such a great way to start his day. It's lovely to know we've been able to be part of your third little one's feeding journey right from the start!

    Thank you for choosing Odi Organic for your family and for taking the time to share your experience with us.

  • R
    Rebecca
    Verified Buyer
    I recommend this product
    How likely are you to recommend Odi to other parents? Extremely Likely
    Rated 5 out of 5 stars
    1 week ago
    Amazing product

    I did all the research possible when it came to finding the most beneficial products for when my baby started solids. We ended up purchasing 2x big bundles plus extra tubs so we could try almost every single product (minus the 12+ month range) and wow… 10/10! 🤍

    My 6-month-old foodie loves every single one of your products, and I couldn’t be happier with what we’ve found.

    The baby cereal is definitely a favourite and has become a morning staple for our boy. We also love that some of the meals incorporate bone broth. Such a thoughtful addition when you’re wanting to make those first foods as nourishing as possible.

    Thank you for creating such amazing products.

    Odi Nutrition
    1 week ago

    Thank you so much for your beautiful review! We’re so glad to hear your little foodie is loving the Odi range, especially our Baby Cereal! It’s so lovely to hear that Odi has become part of your solids journey and that you’re enjoying the nourishing benefits of our Bone Broth too.

    Thank you for trusting Odi to nourish your little one and for being part of our community! 🥰

  • BT
    Bella T.
    Verified Buyer
    I recommend this product
    How likely are you to recommend Odi to other parents? Extremely Likely
    Rated 5 out of 5 stars
    1 month ago
    Convenient & nutritious

    My baby loves this - a great snack option or meal filler, easy when on the go and travelling. Highly recommend!

    Odi Nutrition
    4 weeks ago

    Thank you so much for your wonderful review, Bella! 💛 We're so happy to hear your little one is loving our Organic Baby Cereal and that you've found it such a convenient option for busy days and travels. There's nothing better than having that reliable, nourishing option ready when you need it most!

    Thank you for the recommendation and for choosing Odi Organic to be part of your family's journey!

  • SW
    Sally W.
    Verified Buyer
    I recommend this product
    How likely are you to recommend Odi to other parents? Extremely Likely
    Rated 5 out of 5 stars
    1 month ago
    Highly recommend

    I fed my first baby with these products and then hunted them down as my second is starting solids. They are quick and easy to mix up on their own with hot water or good to mix in with other things like yogurts, veges etc. It's nice to know baby is getting some decent iron especially if in a rush or looking at an uninspiring cupboard where they might not otherwise get iron rich foods. Definitely recommend to others. We got the starter pack this time around to take the pouches on holiday with us and the powder ones for at home. Tubs are my fave though.

    Odi Nutrition
    1 month ago

    Thank you so much for your beautiful review, Sally! 💛 It truly means so much to us that you went looking for our Organic Baby Cereal again for your second little one. Knowing we've been able to support both of your feeding journeys is such a special compliment.

    We're so happy to hear you're enjoying how versatile the cereal is. There are so many ways to use it to create nourishing, nutrient-dense meals as little ones grow and develop.

    It's also wonderful to hear you've loved our Starter Pack and found the perfect balance of pouches for holidays and powders for home. And we're so glad that our tubs have become your favourite. They're such a handy pantry staple for busy families, and it's lovely to know they're making mealtimes that little bit easier.

    Thank you for choosing Odi Organic to be part of your family's journey and for taking the time to share your experience with our community. Your support means the world to our team. 💚

  • AH
    Alix H.
    Verified Buyer
    I recommend this product
    How likely are you to recommend Odi to other parents? Extremely Likely
    Rated 5 out of 5 stars
    1 month ago
    A staple for our solids journey

    Our little miss had a lot of digestive issues so her solids journey didn’t really start until around 10months. I wanted to be sure that she was getting the nutrients she needed alongside breastfeeding. She enjoyed the baby cereal and even now at 16months I mix it in with other breakfast options to make sure there is still a good boost of nutrients.

    Odi Nutrition
    1 month ago

    Thank you so much for sharing your journey with us.
    Every little one's feeding journey is so unique, and it sounds like you've done such an incredible job supporting your little miss every step of the way. We're so pleased to hear our Baby Cereal has been a helpful part of her journey and continues to be a nourishing addition to her breakfasts. We love how versatile it is and that it can grow with your little one, making it easy to add an extra boost of goodness.
    Thank you for trusting Odi Organic to be part of this special stage, and for taking the time to leave a review.